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Our Mission
To support communities to thrive by making conservation the land use of choice.
Futures in the Wild exists to demonstrate that conservation works best when it is community-led, economically viable, and rooted in long-term partnership. We work alongside landowners and local leaders to restore landscapes, strengthen livelihoods, and secure meaningful futures for both people and wildlife.
Futures in the Wild is a locally run, purpose-led initiative based in the northern Maasai Mara, Kenya. It supports education, conservation, health, and women’s empowerment projects that restore balance between people, wildlife, and the land. The program operates through close partnerships with the Enonkishu, Mbokishi, and Ol Chorro Conservancies and the Mara Training Centre — making it a living model of regenerative coexistence.
Our Purpose
Across the Maasai Mara ecosystem, communities and wildlife face mounting pressure—from degraded land and climate stress to human–wildlife conflict and shrinking habitats. Too often, people are asked to protect nature at personal cost, while wildlife remains increasingly vulnerable.
Futures in the Wild exists to change that.
Our purpose is to protect and secure wildlife while ensuring conservation is not a sacrifice, but the most resilient and desirable land-use pathway—one that restores ecosystems, strengthens livelihoods, and allows both people and wildlife to thrive for generations.
We believe wildlife can only be protected when the people who live alongside it are economically secure, skilled, and directly invested in conservation.
At its heart, our purpose is clear: to secure wildlife, restore biodiversity,
improve livelihoods, and create a hopeful future for people and nature.
“The most important perceived threat to elephants is the loss and fragmentation of habitat caused by ongoing human population expansion and rapid land conversion.”
IUCN
AREAS OF SUPPORT
Making A Difference
We support integrated, community-led systems that:
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Protect and secure wildlife habitats and migration corridors
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Restore degraded land and biodiversity
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Improve soil health, water retention, and grass quality
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Increase livestock health, productivity, and protection from predation
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Reduce human–wildlife conflict through landscape-scale planning
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Generate sustainable income from both livestock and wildlife conservation fees
When conservation works for people, wildlife is safer—and protection endures.
How We Do This?
We turn purpose into action by building local capacity, livelihoods, and wildlife protection together:
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Wildlife protection & landscape stewardship through habitat restoration, regenerative grazing, reforestation, and community-led land management that creates safe, connected spaces for wildlife.
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Sustainable jobs & skills development by creating local employment that directly supports conservation and tourism—so the goods and services used by our lodges and partners are produced within the community.
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This includes training and employment in guiding, ranger support, hospitality, conservation management, and the production of candles, soaps, beadwork, supplies, and planting materials—reducing reliance on external suppliers and keeping value within the landscape.
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Women’s empowerment through Women in the Wild, enabling women to earn dignified, long-term incomes through conservation-aligned enterprises, reducing pressure to engage in environmentally damaging activities such as charcoal burning or deforestation.
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Education & eco-literacy through conservation libraries, school programmes, and hands-on learning that builds pride, skills, and long-term custodianship of land and wildlife.
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Health & resilience by improving access to healthcare and supporting local clinics and veterinary programmes that strengthen both community wellbeing and livestock security.
PEOPLE, LIVELIHOODS & OPPORTUNITIES
Conservation succeeds when it improves daily life.
Futures in the Wild supports initiatives that:
Create meaningful local employment
Encourage entrepreneurship and small business development
Strengthen household resilience through diversified income
Build leadership, pride, and skills across generations
Livelihoods and landscapes must thrive together.
EDUCATION & THE NEXT GENERATION
Long-term conservation begins with understanding.
We support:
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Environmental education in rural schools
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Practical learning around land, wildlife, and climate
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Resources such as conservation libraries and learning tools
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Young people to see conservation as opportunity, not limitation
ENVIRONMENT
Supporting the Enonkishu Conservancy a fundamental buffer zone to the Mara Serengeti ecosystem where wildlife and livestock together are thriving.
We also have created a program called Trees in the Wild where we have created an Indigenous Tree Seedling Nursery and tree growing program in the Greater Mara.
WOMEN IN THE WILD
Women are central to healthy families, strong communities, and resilient ecosystems.
Through Women in the Wild, we support initiatives that:
Enable women and girls to play active roles in conservation
Support entrepreneurship, leadership, and income generation
Encourage environmental stewardship within households
Promote wellbeing, education, and informed family planning in respectful, culturally sensitive ways
HERDS FOR GROWTH
Herds for Growth is a community-led livestock model that uses regenerative grazing and quality-over-quantity herd management to produce healthier animals, stronger market value, reduced predator conflict, and resilient livelihoods that thrive alongside wildlife rather than compete with it.
CONTACT FUTURES IN THE WILD
Maasai Mara, Kenya
+254 728 484 665